1. Information We Collect

We may collect information that you voluntarily provide to us, including:

-First and last name

-Phone number

-Email address

-Company or business name

-Preferred contact method

-Products or equipment you are interested in

-Services requested

-Project timeline

-Vehicle or equipment information

-Measurements and project details

-Comments or messages

-Photos, images, or other files you upload

Information related to an inventory item or product you are requesting

Other information you voluntarily provide when communicating with Longhorn Upfitters

When applicable, information submitted through our website may be stored in our customer relationship management (“CRM”) and business systems so our team can respond to and manage your request.

2. Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies and similar technologies.

This may include information such as:

-IP address

-Browser type

-Device type

-Operating system

-Pages viewed

-Referring pages or websites

-Approximate geographic information derived from your IP address

-Date and time of visits

-Website interactions

-Other technical or usage information

We may use website analytics and related technologies to understand how visitors use our website, measure performance, troubleshoot problems, and improve our website and services.

3. How We Use Your Information

Longhorn Upfitters may use information we collect to:

-Respond to questions and inquiries

-Prepare and follow up on quote requests

-Contact you regarding a product, service, repair, installation, or project you requested

-Verify vehicle, equipment, or product fitment

-Review photos, measurements, and project information

-Schedule or coordinate services

-Communicate project updates

-Maintain customer and project records

-Provide customer support

-Process and manage business transactions

-Improve our website, products, services, and customer experience

-Analyze website performance and usage

-Maintain the security and integrity of our systems

-Comply with applicable laws and legal obligations

Protect the rights, property, and safety of Longhorn Upfitters, our customers, and others

We may also use information for other purposes that are disclosed to you when the information is collected or with your consent where required.

4. Text Messages, Calls, and Email Communications

If you provide your phone number or email address while requesting information, a quote, service, or assistance, Longhorn Upfitters may use that information to communicate with you regarding your request, project, appointment, transaction, or customer-service matter.

-Communications may include telephone calls, emails, or text messages where permitted by law.

-Consent to receive text messages is not a condition of purchasing goods or services.

-Message frequency may vary. Message and data rates may apply.

-You may opt out of text messages by replying STOP to a message. You may request assistance by replying HELP or contacting Longhorn Upfitters directly.

-If Longhorn Upfitters offers optional promotional or marketing text-message communications, consent for those communications may be requested separately where required.

5. Mobile Information and SMS Consent

-Longhorn Upfitters does not sell your mobile information.

-Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.

-Information may be shared with service providers that assist Longhorn Upfitters in providing communications and operating our services, such as telecommunications, messaging, CRM, or technology providers, when necessary to provide those services.

-Text-message opt-in data and consent will not be shared with third parties or affiliates for their own marketing or promotional purposes.

6. How We May Disclose Information

Longhorn Upfitters does not sell personal information for money.

We may disclose information to vendors, contractors, and service providers that help us operate our business and provide services, including providers supporting:

-Website hosting and operation

-Customer relationship management

-Email and text-message communications

-Telephone communications

-Analytics

-Information technology and security

-Payment or transaction processing, when applicable

-Other business operations necessary to serve our customers

-These providers may receive information only as reasonably necessary to perform services for Longhorn Upfitters and are subject to their respective contractual and legal obligations.

We may also disclose information when reasonably necessary to:

-Comply with applicable law, regulation, legal process, or governmental request

-Protect our legal rights or property

-Investigate suspected fraud, misuse, or security incidents

-Protect the safety of our customers, employees, or others

-Complete a merger, acquisition, financing, sale, restructuring, or transfer of some or all of our business or assets, subject to applicable law

7. Photos and Files You Submit

Our website may allow customers to upload photographs or other files related to trucks, trailers, equipment, products, damage, measurements, or requested services.

We use these materials to evaluate inquiries, assist with quotes, review potential fitment, understand project requirements, and communicate with customers.

Please do not upload confidential, sensitive, unlawful, or unrelated material through our website forms.

Submission of a photograph for a quote or service request does not by itself grant Longhorn Upfitters permission to use that photograph publicly for advertising or marketing purposes.

8. Cookies and Analytics

Our website may use cookies and similar technologies to operate properly, remember certain preferences, understand website traffic, measure performance, and improve the user experience.

We may use third-party analytics or website-performance services that process information about how visitors interact with our website.

You may be able to limit or disable cookies through your browser settings. Disabling certain cookies may affect some website functionality.

9. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, maintain business and transaction records, provide customer service, resolve disputes, enforce agreements, and satisfy legal, accounting, tax, or regulatory obligations.

Retention periods may vary depending on the type of information and the reason it was collected.

10. Data Security

Longhorn Upfitters uses reasonable administrative, technical, and organizational measures intended to protect personal information from unauthorized access, disclosure, alteration, loss, or misuse.

However, no website, electronic transmission, storage system, or method of communication can be guaranteed to be completely secure.

Therefore, we cannot guarantee absolute security of information transmitted electronically.

11. Third-Party Websites and Services

Our website may contain links to third-party websites, services, platforms, financing providers, manufacturers, social-media platforms, or other resources that Longhorn Upfitters does not control.

This Privacy Policy applies only to Longhorn Upfitters and does not govern the privacy practices of independent third parties.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

12. Children's Privacy

Longhorn Upfitters' website and services are intended for customers seeking commercial truck, vehicle, trailer, equipment, and related services and are not directed toward children under 13.

We do not knowingly collect personal information from children under 13 through our website. If we learn that such information has been collected, we will take reasonable steps to delete it as appropriate.

13. Your Privacy Choices and Rights

Depending on where you reside and applicable law, you may have certain rights regarding your personal information.

You may contact Longhorn Upfitters to request that we:

-Update or correct certain personal information

-Provide information regarding personal information we maintain about you

-Delete certain personal information, where legally required or appropriate

-Address a privacy-related concern

-Stop certain communications

Some information may need to be retained for legitimate business purposes or to comply with legal obligations.

To make a privacy request, contact us using the information below.

14. Changes to This Privacy Policy

Longhorn Upfitters may update this Privacy Policy periodically to reflect changes to our website, business practices, technology, services, or legal requirements.

When changes are made, the revised policy will be posted on this page and the “Last Updated” date will be updated.

We encourage visitors to review this Privacy Policy periodically.

15. Contact Longhorn Upfitters

If you have questions about this Privacy Policy or how Longhorn Upfitters handles personal information, please contact us:

Longhorn Upfitters LLC
1206 W Harris Road, Suite 105
Arlington, TX 76001

Phone: 682-410-0126
Email: [email protected]